• Attract new customers cost-effectively
• Boost customer retention
• Build brand loyalty and preference
• Create a "buzz" for your product launches and promotions
• Transform your web site into an online destination
• Engage target customers in real-time discussions
• Send direct marketing messages to target customers
• Gain valuable customer insights for product development
• Integrate online and offline marketing programs
• Create enduring and valuable content
• Generate advertising and sponsorship revenue